Since 2021, the Munich Security Conference, in partnership with strategic advisory firm Kekst CNC, has produced the Munich Security Index (MSI) to shed light on perceptions of global risks. In its latest edition, the MSI examined responses from 11,000 individuals to identify the threats that are top of mind across the G7 and BICS nations.
In today’s volatile geopolitical climate, businesses have to navigate a complex tapestry of public opinion. The MSI reveals stark contrasts in optimism between the G7 countries and the BICS nations (Brazil, India, China, and South Africa), underscoring the need for tailored communication strategies that resonate with diverse audiences.
This year, we observed that environmental issues, particularly climate change and extreme weather, dominate global concerns. Moreover, shifting perceptions of major powers such as China and the United States add complexity.
The 2025 MSI highlights five key themes crucial for business- es trying to navigate these dynamics effectively. As global per- ceptions continue to evolve, these insights help companies operating across markets and jurisdictions to understand and thrive in an ever-changing and divergent landscape.
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